New(ish) Golden State Warriors Logo
February 2, 2011 3 Comments
Here we are about halfway through the season. The All-Star break is around the corner. So this post comes a little late. Especially since the new logo was unveiled before the season started.
The 2010-11 Warriors are, again, a shadow of the team they used to be some 20 years ago. Again they have one to two good players surrounded by many other mediocre ones. We’ve seen the likes of Chris Webber, Latrell Sprewell, Gilbert Arenas, Antwan Jamison, Baron Davis, and now Monta Ellis, David Lee and Stephen Curry dot the roster with a whole lot of building needed around them. We’ve seen the Eastern Conference collapse in on itself and then expand back out into a Super Nova here in 2010-11. We hear excuse after excuse about rookie caps and Adonal Foyle’s awful contract, along with the general consensus that no one really wants to play for Golden State.
Why this is is beyond me. Great market, great fan base, and great cities to live in. You’re a hop skip from LA and really could make a case for a second West Coast presence along with the Lakers. The new ownership group of Lachob and Guber promises to fix all of what’s wrong with GSW, so this could be promising. Realistically, this could be ANOTHER three year process.
I feel like my courtship with this team has gone on forever and I’m constantly waiting for the girl to say “yes.” I started liking this team in the Run TMC days with Nellie the 1st in command back in early 1990.
That, of course, was the beginning of the long journey to Mordor. I feel like Frodo and his buddies. Constantly searching for a leader. Always undermatched. But the heart and will of the hobbits (the fan base) will take us into and out of the dark nethers of evil and greed. Come on already, let’s chuck the ring into the fiery pit and get on with playing some good basketball!
Anyway, as with Lord of the Rings, the story will continue on for….ev….er….
In the meantime I am going to turn to my attention back to the logo…
So, what is with this logo? Seriously. It’s just not that good.
Color: the blue and gold is great. I am down with that. But I’ve seen so many variations of this blue from dark to royal to powder. I hate a lack of consistency. I would rather the dark blue anyway. Royal blue looks terrible on me and black people.
Mark: the mark of the new Bay Bridge is an interesting choice. I see that it harkens back to the logo of “the City” days when it was the Golden Gate Bridge. But this bridge isn’t even completed yet! And it won’t be done for a couple of years. Even then it takes years for a “symbol” like that to even become a ubiquitous sign of the area. I’ll bet that in ten years from now you could show a picture of the new Bay Bridge to someone in New York and they would not be able to place it, 9 out of 10 times. By then, the W’s will have a new logo anyway. Watch.
Also about the mark, there is a distinct possibility that the W’s are moved out of Oakland and into SF. The cachet is better, the corporate sponsorships more appealing, and more ROI in developing the surrounding area. Look, if Oakland really wanted to claim the Warriors, they shouldn’t put a phallic bridge that doesn’t exist, nor represent the city, into the logo….they should have just named the team the Oakland Warriors! Considering there are four teams in our “Golden State” you’re hardly spreading the fan base from Tijuana to Ukiah.
Of course the art of the bridge leaves a little to be desired. Like the unfinished top….Maybe they’re waiting for it be done to see what it will look like?
The Type: Ok. Here’s where all the good intentions that were quantifiable become negated. I could live with the color and the choice of mark, but this type treatment had me lurching from the beginning. When I saw it, I thought it was a knock off. Some kind of bastardization of old and new logos by someone who got their hands on Adobe Illustrator. Holy S***. It’s bad. I can forgive the first two things but this is unforgivable.
First off, Copperplate? A good typeface that had it’s run in the mid 90’s. There’s still a place for it in the design world if it’s used sparingly. SPARINGLY.
Secondly, they chose a serif font to wrap around a circular logo?? Either adjust the serifs (the feet and heads of the letters) to follow the contours of the circle, or…there is no “or.” That’s what you do. It looks like you’re sticking a bristle brush into a pipe. The type is not aligned. Look where the “W” and “A” line up. There’s weird little tails going off in all directions. It’s just so plain lazy. I guess the “or” for this comes in the form of “or you just pick another type” cuz this one ain’t workin’.
Generally speaking, just like the David Lee trade, I was shocked that the organization had the balls to make a decision like this KNOWING that there was a new ownership group coming in. If you bought a new house, wouldn’t it be weird if the outgoing owner suddenly painted everything the color they like?
I’m just sayin’.
Note: This one is for you, Omar. First subscriber gets his own post.